Unlocker

A subscription-based SaaS marketplace connecting 100+ verified sports betting experts with subscribers through transparent performance tracking and flexible monetization.

Tech Stack

NextJS

TypeScript

NodeJS

PostgreSQL

TailwindCSS

Docker

The Problem

The sports betting advisory industry suffers from fake claims, cherry-picked results, and zero accountability. Bettors lack verification methods for expert claims, while legitimate experts struggle to build sustainable businesses with difficulty proving legitimacy and no professional monetization platform.

The Solution

A transparent marketplace where every pick, result, and performance metric is publicly tracked and verified. Experts build reputations through provable consistent results, enabling trust-driven conversions and sustainable recurring revenue.

Key Challenges & Solutions

Stripe Connect Integration

Implemented Stripe Connect with Express accounts for experts, enabling direct payouts while the platform takes a commission

Subscription Access Control

Built database-backed access control with middleware verifying active subscriptions, handling expiration gracefully with upgrade prompts

Content Protection

Multi-layer access control with API verification and strategic data masking showing pick metadata publicly but protecting predictions behind paywall

Performance & SEO

Leveraged server-side rendering for SEO-critical pages, pagination, lazy loading, optimized queries, and CDN asset delivery

Key Features

Expert Profiles with Linktree-style bios, win/loss percentages, ROI tracking, and sport specialization badges
Subscription Access Control with paywall system protecting predictions behind subscription tiers
Daily Picks Publishing supporting 30+ sports with scheduling, rich text analysis, and draft modes
Real-Time Result Tracking with automated result updates calculating Win/Loss/Push and live performance metrics
Leaderboard System with public rankings by win rate, ROI, sport-specific categories, and time periods
Notification System with multi-channel alerts via Discord, Telegram, Email, and SMS
Stripe Connect integration for marketplace payments with direct payouts to experts
JWT authentication with role-based access control for users, experts, and admins

Results & Impact

5 weeks from MVP to production

100+ verified sports experts onboarded

Recurring revenue model with predictable MRR for platform and experts

Trust-driven conversions through transparent performance tracking

Scalable architecture designed to handle thousands of experts and millions of picks