Winuall Marketing Website
Developed and maintained the marketing website for Winuall, optimizing for lead generation and user acquisition.
Tech Stack
NextJS
TypeScript
TailwindCSS
NodeJSRegistration Process Overview
Initial registration step for new users
User information collection step
Institution details entry form
Course and program selection
Customization preferences
Payment and plan selection
Final verification step
Registration completion confirmation
Key Highlights
- Built a high-performing marketing site with Next.js, optimized for fast page loads
- Implemented SEO best practices, improving organic traffic by over 40%
- Created responsive layouts that provided excellent UX across all device types
- Integrated analytics and tracking to measure marketing campaign effectiveness
- Developed interactive product demos to showcase platform capabilities
Website Features
- Fast, SEO-optimized landing pages for different user segments
- Interactive product feature showcases with animations
- Integrated blog platform with content management system
- Lead generation forms with analytics tracking
- Automated A/B testing capabilities for conversion optimization
- Multi-language support for international markets
SEO & Performance Strategy
Technical SEO
Implemented server-side rendering, sitemap generation, structured data, and optimized meta tags for improved search engine visibility.
Performance
Achieved 95+ PageSpeed scores through image optimization, code splitting, lazy loading, and efficient caching strategies.
Content Strategy
Developed keyword-focused content plan and internal linking structure to maximize organic traffic and user engagement.
Outcomes & Results
45% increase in organic search traffic
32% improvement in conversion rate for lead generation
28% reduction in bounce rate through improved page load performance
Successfully expanded reach to international markets