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Work
2021-2022
Company:WinuallWinuall

Winuall Online Store

Developed Winuall's e-commerce platform enabling coaching centers to sell courses, study materials, and assessments online.

Tech Stack

ReactReact
TypeScriptTypeScript
ReduxRedux
NodeJSNodeJS
MongoDBMongoDB
Winuall Online Store Product Listing

Course catalog showing different educational products

Course Viewer Interface

Detailed course viewer with interactive content and purchase options

Detailed Course Information

Detailed view of a course with pricing and enrollment options

Key Highlights

  • Built a comprehensive e-commerce solution tailored for educational products
  • Implemented secure payment processing with multiple gateway integrations
  • Created an intuitive product management system for coaching centers
  • Developed analytics dashboard for tracking sales and customer behavior
  • Integrated with the learning platform for seamless post-purchase access

Store Architecture

Frontend

React-based storefront with dynamic theming, responsive design, and optimized for conversion. Used Redux for state management and React Router for navigation.

Backend

Golang API server with MongoDB database, handling product management, user accounts, orders, and payment processing through secure microservices.

Integration

Custom API gateways connecting the store with the learning platform, payment processors, and analytics services for a seamless ecosystem.

Store Features

  • Course and digital product listings with rich media support
  • Secure checkout process with multiple payment options
  • Discount and coupon management system
  • Custom storefront branding for each coaching center
  • Real-time inventory management for limited-seat courses
  • Automated fulfillment and access provisioning
  • Sales analytics and customer insights dashboard

Technical Challenges

  • Creating a unified product management system for diverse educational content types
  • Implementing secure, compliant payment processing across different regions
  • Optimizing the store performance for high-traffic sale events
  • Ensuring seamless integration between the store and learning platform

Outcomes & Impact

Enabled 500+ coaching centers to digitize and sell their educational content

Processed over ₹10 million in transactions within the first six months

Achieved 99.9% uptime during major sale events with thousands of concurrent users

Reduced average checkout time by 40% through UI/UX optimizations