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Winuall(opens in a new tab)
Work project2021-2022
Winuall Online Store
Built Winuall's multi-tenant commerce product, enabling tutors and coaching centers to launch branded storefronts and sell courses, study materials, assessments, and physical products.
Role
Frontend engineering
Winuall(opens in a new tab)Tech Stack
React
TypeScript
Redux
NodeJS
MongoDB
Key Highlights
- Built a comprehensive e-commerce solution tailored for educational products
- Implemented secure payment processing with multiple gateway integrations
- Created an intuitive product management system for coaching centers
- Developed analytics dashboard for tracking sales and customer behavior
- Integrated with the learning platform for seamless post-purchase access
Store Architecture
Frontend
React-based storefront with dynamic theming, responsive design, and optimized for conversion. Used Redux for state management and React Router for navigation.
Backend
Golang API server with MongoDB database, handling product management, user accounts, orders, and payment processing through secure microservices.
Integration
Custom API gateways connecting the store with the learning platform, payment processors, and analytics services for a seamless ecosystem.
Store Features
- Course and digital product listings with rich media support
- Secure checkout process with multiple payment options
- Discount and coupon management system
- Custom storefront branding for each coaching center
- Real-time inventory management for limited-seat courses
- Automated fulfillment and access provisioning
- Sales analytics and customer insights dashboard
Technical Challenges
- Creating a unified product management system for diverse educational content types
- Implementing secure, compliant payment processing across different regions
- Optimizing the store performance for high-traffic sale events
- Ensuring seamless integration between the store and learning platform
Outcomes & Impact
- 1.Enabled 500+ coaching centers to digitize and sell their educational content
- 2.Processed over ₹10 million in transactions within the first six months
- 3.Achieved 99.9% uptime during major sale events with thousands of concurrent users
- 4.Reduced average checkout time by 40% through UI/UX optimizations
Contact
Interested in working together?
I take on selected consulting and freelance work: full-stack builds, ERP and SaaS implementation, technical SEO, and operations-heavy products. I’m also open to conversations about FactoStack or forward-deployed engineering work.